Concepts that convert, not just content that fills feeds.

I don't just make videos — I build the creative blueprint behind them. From hook frameworks to full-funnel ad strategies, I help brands turn scrollers into buyers.

100+

BRAND PARTNERSHIPS

10K+

VIDEOS CREATED

10+

YEARS OF EXPERIENCE

Performance Analysis

✳︎

Creative Strategy

✳︎

Full- Funnel Mapping

✳︎

Trend Forecasting

✳︎

Creative Briefing

✳︎

Performance Analysis ✳︎ Creative Strategy ✳︎ Full- Funnel Mapping ✳︎ Trend Forecasting ✳︎ Creative Briefing ✳︎

Natura USA

TikTok organic & Shop strategy


SELECTED WORK

Strategy in action —
real results, real brands.

+65%

GMV Growth

+50%

Website Click Growth

+179%

Follower Growth

+91%

Shop Orders

Developed and executed full organic strategy for a Brazilian heritage skincare brand entering the US market — concept development, UGC creation, scripting, weekly trend content, and performance analysis to drive TikTok Shop revenue without losing brand voice.

Sept 2025 - Mar 2026

1.7M

Peak Views