With 7+ years of social media marketing experience, Kat Kelly is a New York–based content creator, actor, and social strategist specializing in TikTok and short-form video. She’s created high-performing UGC and social strategy for 100+ brands across 500+ campaigns, blending storytelling, trend fluency, and performance data to drive real results.
Kat’s expertise spans organic social strategy, paid media optimization, scripting, creator casting, and direct-response editing. She’s led both influencer-led campaigns and branded content initiatives across verticals including wellness, beauty, pet care, food, and lifestyle.
Whether she's ideating high-converting concepts, writing scroll-stopping hooks, or leading production start to finish, Kat ensures every creative aligns with brand goals and platform best practices — while keeping content native and compelling.
Notable collaborations include The Joint Chiropractic, Zesty Paws, Lululemon Studio, FabFitFun, and Clean It Zero.
Kat’s goal is to partner with brands ready to grow through strategic, conversion-driven creative and thumb-stopping short-form video built to perform.